Categories

BMW recommends R-M® premium automotive refinish brand in 44 markets worldwide

R-M®, BASF's premium refinish brand, continues to be proven supplier of paint solutions for BMW in 44 markets around the world. In 2020, R-M continues to be approved for refinish paint repairs of BMW and Mini cars in the BMW service network.
The agreement includes R-M's latest paint, training and digital color solutions as well as its advanced bodyshop management tools. "Creating innovative solutions in close cooperation with its customers is in the DNA of R-M, and this new partnership agreement with BMW gives proof of the brand's strength," said Uwe Bauschulte, Global Key Account Management BMW Group, BASF Automotive Refinish Coatings Solutions. "We are confident that our comprehensive expertise will meet the highest expectations of BMW's loyal car customers."
To optimize the brand's color excellence and to ensure that BMW body shops can offer its customers the best refinish results, R-M will provide training to BMW's body shop spray painters and body shop owners. As part of the complete offer to BMW, R-M offers digital color management tools, including the new Colortronic 12/6 spectrophotometer, which precisely measures the color on the car and quickly and easily takes the painter to the desired mixing formula.